Privacy policy

Introduction and overview

We have drawn up this privacy policy (version 02.01.2024-122520610) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (in short, data) we as the controller – and the processors commissioned by us (e.g. providers) – process, will process in the future, and what legal options you have. The terms used are to be understood as gender-neutral. In short: we provide you with comprehensive information about the data we process about you. Privacy policies usually sound very technical and use legal jargon. This privacy policy, on the other hand, aims to describe the most important aspects as simply and transparently as possible. Where it promotes transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We hereby inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis for doing so. This is certainly not possible if you provide explanations that are as concise, unclear and legally technical as possible, as is often the standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is some information here that you did not know before. If you still have questions, please contact the responsible body listed below or in the imprint, follow the links provided, and view further information on third-party sites. You will also find our contact details in the imprint.

Scope of application

This privacy policy applies to all personal data processed by us within the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person’s name, email address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy covers:

all online presences (websites, online shops) that we operate
Social media presence and email communication
mobile apps for smartphones and other devices

In short: The privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal bases

In the following privacy policy, we provide you with transparent information about the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
With regard to EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can, of course, read this EU General Data Protection Regulation online at EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of data you have entered in a contact form.
Contract (Article 6(1)(b) GDPR): We process your data in order to fulfil a contract or pre-contractual obligations with you. For example, if we conclude a purchase contract with you, we need personal information in advance.
Legal obligation (Article 6(1)(c) GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obliged to retain invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions, such as the perception of recordings in the public interest and the exercise of public authority, as well as the protection of vital interests, do not generally apply in our case. If such a legal basis should nevertheless be relevant, it will be indicated at the appropriate place.

In addition to the EU regulation, national laws also apply:

In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), abbreviated to DSG.
In Germany, the Federal Data Protection Act (BDSG) applies.

If further regional or national laws apply, we will inform you about them in the following sections.

Contact details of the controller

If you have any questions about data protection or the processing of personal data, please find the contact details of the responsible person or department below:
Mag. Thomas Huber
Grabenweg 71, 6020 Innsbruck

E-Mail: office@huzi-consulting.at
Phone: +43 699 17501515
Impressum: https://www.unternehmensberatung.tirol/impressum/

Storage period

It is our general policy to store personal data only for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to store it.

We will inform you about the specific duration of the respective data processing below, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we hereby inform you of the following rights to which you are entitled in order to ensure fair and transparent data processing:

According to Article 15 of the GDPR, you have the right to know whether we process your data. If this is the case, you have the right to receive a copy of the data and to obtain the following information:
- the purpose for which we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data will be stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
- the origin of the data, if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated to create a personal profile of you.
According to Article 16 of the GDPR, you have the right to have your data corrected, which means that we must correct any data if you find errors.
According to Article 17 of the GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you may request the erasure of your data.
According to Article 18 of the GDPR, you have the right to restrict processing, which means that we may only store the data but may not use it further.
According to Article 20 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.
According to Article 21 of the GDPR, you have a right to object, which, once enforced, will result in a change in the processing.
- If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used for direct marketing purposes, you can object to this type of data processing at any time. We will then no longer be permitted to use your data for direct marketing purposes.
- If data is used for profiling purposes, you can object to this type of data processing at any time. We will then no longer be permitted to use your data for profiling purposes.
According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
According to Article 77 of the GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: you have rights – don’t hesitate to contact the responsible party listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/. In Germany, each federal state has a data protection officer. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Austrian Data Protection Authority

Director: Mag. Dr. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Telephone: +43 1 52 152-0
Email address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or if there is other legal permission to do so. This applies in particular if the processing is required by law or necessary for the performance of a contractual relationship, and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason for us to have data processed in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, an adequate level of protection for data transfers to the United States currently only exists if a US company that processes personal data of EU citizens in the United States is an active participant in the EU-US Data Privacy Framework. For more information, please visit: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. In addition, collected data may be linked to data from other services of the same provider, provided you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.
We will provide you with more detailed information about data transfers to third countries in the relevant sections of this privacy policy, if applicable.

Data processing security

We have implemented both technical and organisational measures to protect personal data. Where possible, we encrypt or pseudonymise personal data. In doing so, we make it as difficult as possible for third parties to derive personal information from our data.

Article 25 GDPR refers to “data protection through technology design and data protection-friendly default settings,” meaning that security must always be considered and appropriate measures taken for both software (e.g. forms) and hardware (e.g. access to the server room). In the following, we will discuss specific measures where necessary.

TLS encryption with https

TLS, encryption and https sound very technical, and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to transmit data securely over the Internet.
This means that the entire transmission of all data from your browser to our web server is secure – no one can “eavesdrop”.

This means we’ve added an extra layer of security and are complying with data protection through technology design (Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the internet, we can make sure confidential data is protected.
You can recognise the use of this data transmission security measure by the small lock symbol in the top left corner of the browser, to the left of the Internet address (e.g. examplepage.co.uk) and the use of the https scheme (instead of http) as part of our Internet address.
If you would like to know more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to find useful links to further information.

Kommunikation

Communication Summary
👥 Affected persons: Anyone who communicates with us by telephone, email or online form.
📓 Processed data: e.g. telephone number, name, email address, form data entered. More details can be found under the respective contact type used.
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage period: Duration of the business transaction and legal requirements.
⚖️ Legal basis: Art. 6(1)(a) GDPR (consent), Art. 6(1)(b) GDPR (contract), Art. 6(1)(f) GDPR (legitimate interests).

When you contact us and communicate with us by telephone, email or online form, personal data may be processed.

The data will be processed for the purpose of handling and processing your enquiry and the associated business transaction. The data will be stored for as long as necessary or as required by law.

Affected persons

All those who contact us via the communication channels we provide are affected by the aforementioned processes.

Phone

When you call us, the call data is stored in pseudonymised form on the respective end device and by the telecommunications provider used. In addition, data such as your name and telephone number may be sent by email and stored for the purpose of responding to your enquiry. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Mail

When you communicate with us by email, data may be stored on the respective end device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Online forms

When you communicate with us using the online form, data is stored on our web server and, if necessary, forwarded to one of our email addresses. The data is deleted as soon as the business transaction has been completed and legal requirements permit.

Legal bases

The processing of data is based on the following legal grounds:

Art. 6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and use it for purposes related to the business transaction.
Art. 6 para. 1 lit. b GDPR (contract): It is necessary for the performance of a contract with you or a processor, such as a telephone provider, or we need to process the data for pre-contractual activities, such as preparing an offer;
Art. 6 para. 1 lit. f GDPR (legitimate interests): We want to handle customer enquiries and business communications in a professional manner. This requires certain technical equipment, such as email programmes, Exchange servers and mobile phone operators, in order to communicate efficiently.

Order processing agreement (AVV)

In this section, we would like to explain what a data processing agreement is and why it is necessary. Because the term “data processing agreement” is quite a tongue twister, we will often use the acronym DPA in this text. Like most companies, we do not work alone, but also use the services of other companies or individuals. By involving various companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, known as a data processing agreement (DPA). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the DPA.

Who are processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely, and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

For a better understanding of the terminology, here is an overview of the three roles in the GDPR:

Data subject (you as a customer or prospective customer) → Controller (us as a company and client) → Processor (service providers such as web hosts or cloud providers)

Contents of a data processing agreement

As mentioned above, we have concluded a DPA with our partners who act as processors. First and foremost, this stipulates that the processor shall process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, but in this context, electronic conclusion of the contract is also considered “in writing”. Personal data is only processed on the basis of the contract. The contract must contain the following:

Commitment to us as the responsible party
Obligations and rights of the controller
Categories of data subjects
Type of personal data
Nature and purpose of data processing
Purpose and duration of data processing
Place of data processing

Furthermore, the contract contains all the obligations of the processor. The most important obligations are:

Measures to ensure data security
take any technical and organisational measures necessary to protect the rights of the data subject
to maintain a data processing directory
to cooperate with the data protection supervisory authority upon request
to cooperate with the data protection supervisory authority upon request
Sub-processors may only be engaged with the written consent of the controller.

You can see what an AVV looks like in practice at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html, for example. A sample contract is presented here.

Cookies

Cookies Summary
👥 Affected persons: Visitors to the website
🤝 Purpose: Depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
📓 Processed data: Depends on the respective cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
📅 Storage period: depends on the respective cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is essentially the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie from the server, which the browser reuses as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other “malware”. Cookies cannot access information on your PC.

Cookie data may look like this, for example:

Name: _ga
Value: GA1.2.1326744211.152122520610-9
Purpose: Distinguishing website visitors
Expiration date: After 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3,000 cookies in total

What types of cookies are there?

The question of which cookies we use specifically depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential cookies
These cookies are necessary to ensure the basic functionality of the website. For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing other pages and only proceeds to checkout later. These cookies ensure that the shopping cart is not deleted, even if the user closes their browser window.

Functional cookies
These cookies collect information about user behaviour and whether the user receives any error messages. These cookies are also used to measure the loading time and behaviour of the website in different browsers.

Targeted cookies
These cookies improve user-friendliness. For example, they store locations, font sizes or form data that you have entered.

Advertising cookies
These cookies are also known as targeting cookies. They are used to deliver personalised advertising to users. This can be very useful, but also very annoying.

When you visit a website for the first time, you are usually asked which of these types of cookies you want to allow. And, of course, this decision is also stored in a cookie.

If you would like to learn more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) entitled “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalise about what data is stored in cookies, but we will inform you about the data processed or stored in the following privacy policy.

Storage duration of cookies

The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

You also have control over how long cookies are stored. You can manually delete all cookies at any time via your browser (see also “Right to object” below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, whereby the legality of the storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, or if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want cookies at all, you can set your browser to always inform you when a cookie is about to be set. This allows you to decide whether to accept or reject each individual cookie. The procedure varies depending on the browser. The best way to find the instructions is to search Google using the search terms “delete cookies Chrome” or “disable cookies Chrome” if you are using the Chrome browser.

Legal basis

The so-called “cookie guidelines” have been in place since 2009. These stipulate that the storage of cookies requires your consent (Article 6(1)(a) GDPR). However, there are still very different responses to these guidelines within EU countries. In Austria, however, this directive was implemented in Section 96(3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15(3) of the Telemedia Act (TMG).

There are legitimate interests (Article 6(1)(f) GDPR) for strictly necessary cookies, even if no consent has been given, which are mostly of an economic nature. We want to provide visitors to the website with a pleasant user experience, and certain cookies are often absolutely necessary for this.

If cookies that are not absolutely necessary are used, this will only happen with your consent. The legal basis for this is Art. 6 (1) lit. a GDPR.

The following sections provide more detailed information about the use of cookies, provided that the software used employs cookies.

Web hosting introduction

Web hosting summary
👥 Affected persons: Visitors to the website
🤝 Purpose: Professional hosting of the website and securing its operation
📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or from the respective web hosting provider.
📅 Storage period: Depends on the respective provider, but usually 2 weeks.
⚖️ Legal basis: Art. 6(1)(f) GDPR (legitimate interests)

What is web hosting?

When you visit websites today, certain information – including personal data – is automatically generated and stored, including on this website. This data should be processed as sparingly as possible and only when justified. By website, we mean all web pages on a domain, i.e. everything from the home page to the very last subpage (such as this one). By domain, we mean, for example, example.co.uk or sampleexample.com.

If you want to view a website on a computer, tablet or smartphone, you use a programme called a web browser. You are probably familiar with some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We refer to them simply as browsers or web browsers.

To display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually handled by professional providers. These providers offer web hosting and thus ensure reliable and error-free storage of website data. That’s a lot of technical terms, but please stay with us, it gets even better!

When the browser on your computer (desktop, laptop, tablet or smartphone) establishes a connection and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a period of time to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Cookie data may look like this, for example:

Name: _ga
Value: GA1.2.1326744211.152122520610-9
Purpose: Distinguishing website visitors
Expiration date: After 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3,000 cookies in total

What types of cookies are there?

There are four types of cookies:

Targeted cookies
These cookies improve user-friendliness. For example, they store locations, font sizes or form data that you have entered.

Advertising cookies
These cookies are also known as targeting cookies. They are used to deliver personalised advertising to users. This can be very useful, but also very annoying.

When you visit a website for the first time, you are usually asked which of these types of cookies you want to allow. And, of course, this decision is also stored in a cookie.

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie.

What data is processed?

Storage duration of cookies

The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

Right to object – how can I delete cookies?

If you want to find out which cookies have been stored in your browser, or if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

If cookies that are not absolutely necessary are used, this will only happen with your consent. The legal basis for this is Art. 6 (1) lit. a GDPR.

The following sections provide more detailed information about the use of cookies, provided that the software used employs cookies.

Web hosting introduction

What is web hosting?

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

Professional website hosting and operational security
to maintain operational and IT security
Anonymous evaluation of access behaviour to improve our offering and, if necessary, for criminal prosecution or the pursuit of claims.

What data is processed?

Even as you visit our website right now, our web server, which is the computer on which this website is stored, automatically stores data such as

the complete Internet address (URL) of the website accessed
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
the host name and IP address of the device from which access is being made (e.g. COMPUTERNAME and 194.23.43.121)
Date and time
in files, known as web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but cannot rule out the possibility that it may be accessed by authorities in the event of unlawful behaviour.

In short: Your visit is logged by our provider (the company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

Legal basis

The lawfulness of the processing of personal data in the context of web hosting is based on Art. 6(1)(f) GDPR (protection of legitimate interests), as the use of professional hosting by a provider is necessary in order to present the company on the Internet in a secure and user-friendly manner and to be able to pursue any attacks and claims arising from this.

We generally have a contract with the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

World4You Privacy Policy

You may well have heard of the web hosting provider World4You. The web host is particularly popular in Austria. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria.

What is World4You?

The company, based in the capital of Upper Austria, has been active in the field of web hosting since 1998. World4You operates several of its own data centres in Austria and relies on in-house technology. This ensures fail-safe operation and a fast server connection. As you may have already read in our introduction to web hosting, your data is also transferred to World4You’s servers and processed there. This primarily involves technical data such as browser version or operating system, but personal data is also processed along with your IP address.

Why do we use World4You?

When it comes to websites, we value reliability, speed and security, probably just like you do. Even if you visit our website in the middle of the night or we already have many visitors, it must function flawlessly. When you click on subpages, it should not take forever for the page to load completely. And if problems do arise, there should be a good backup system that secures our content and protects all data. To ensure that everything works to our satisfaction, we naturally need a reliable web host. With World4You, we believe we have found a partner that meets our requirements. World4You has its own data centres and therefore a fixed bandwidth, which makes a website quick to access. We also appreciate the company’s personal support.

You can of course also use this support if you have specific questions about data protection at World4You. We also recommend reading the website’s privacy policy, which you can find at https://www.world4you.com/de/unternehmen/datenschutzerklaerung.html. The FAQs at https://www.world4you.com/faq/de/dsgvo.html have a separate GDPR section where you can find lots of useful information.

Web Analytics Introduction

Web Analytics Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimise the website.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. More details can be found in the respective web analytics tool used.
📅 Storage period: depends on the web analytics tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behaviour of website visitors, known as web analytics or web analysis for short. This involves collecting data that is stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). The data is used to create analyses of user behaviour on our website and made available to us as the website operator. In addition, most tools offer various testing options. This allows us to test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

With our website, we have a clear goal in mind: we want to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting products and services while ensuring that you feel completely at home on our website. With the help of web analytics tools, we can take a closer look at the behaviour of our website visitors and then improve our website for you and us accordingly. For example, we can see the average age of our visitors, where they come from, when our website is most visited, and which content or products are particularly popular. All this information helps us to optimise the website and thus tailor it to your needs, interests and wishes.

What data is processed?

The exact data stored depends, of course, on the analysis tools used. However, as a rule, the following data is stored: which content you view on our website, which buttons or links you click on, when you visit a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website, and which computer system you use. If you have agreed to the collection of location data, this data may also be processed by the web analytics tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored in pseudonymised form (i.e. in an unrecognisable and abbreviated form). For the purposes of testing, web analysis and web optimisation, no direct data such as your name, age, address or email address is stored. All such data, if collected, is stored in pseudonymised form. This means that you cannot be identified as an individual.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while others can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, as in the case of accounting, for example, this storage period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party providers at any time. You can do this either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offering both technically and economically. With the help of web analytics, we can detect website errors, identify attacks and improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests) . However, we only use these tools if you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed, you should read the privacy policies of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

Facebook Conversions API Privacy Policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

Facebook also processes your data in the United States, among other places. Facebook and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing terms, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

For more information about the data processed through the use of Facebook Conversions API, please refer to the Privacy Policy at https://www.facebook.com/about/privacy.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Evaluation of visitor information to optimise the website.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behaviour and click behaviour. More details can be found further down in this privacy policy.
📅 Storage period: individually adjustable; by default, Google Analytics stores data for 14 months.
⚖️ Legal basis: Art. 6(1)(a) GDPR (consent), Art. 6(1)(f) GDPR (legitimate interests).

What is Google Analytics?

We use the Google Analytics 4 (GA4) analysis tracking tool from the American company Google Inc. on our website. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. By combining various technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. This allows your actions to be analysed across platforms.

For example, when you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and services to your needs. Below, we provide more detailed information about the tracking tool, in particular what data is processed and how you can prevent this.

Google Analytics is a tracking tool used to analyse traffic on our website. These measurements and analyses are based on a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that collects detailed information about user interactions such as page views, clicks, scrolling and conversion events. In addition, various machine learning functions have been built into GA4 to better understand user behaviour and certain trends. GA4 relies on modelling with the help of machine learning functions. This means that, based on the data collected, missing data can also be extrapolated in order to optimise the analysis and also to be able to make forecasts.

In order for Google Analytics to function properly, a tracking code is embedded in the code of our website. When you visit our website, this code records various events that you perform on our website. With GA4’s event-based data model, we as website operators can define and track specific events to obtain analyses of user interactions. This means that, in addition to general information such as clicks or page views, specific events that are important to our business can also be tracked. Such specific events can be, for example, submitting a contact form or purchasing a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behaviour. These reports may include the following:

Target group reports: Target group reports help us get to know our users better and gain a more accurate understanding of who is interested in our service.
Advertising reports: Advertising reports enable us to analyse and improve our online advertising more easily.
Acquisition reports: Acquisition reports provide us with helpful information on how we can get more people interested in our service.
Behavioural reports: Here we learn how you interact with our website. We can track the path you take on our site and which links you click on.
Conversion reports: Conversion refers to a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing measures are received by you. This is how we aim to increase our conversion rate.
Real-time reports: Here, we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following features, among others:

Event-based data model: This model records very specific events that may occur on our website. For example, playing a video, purchasing a product or subscribing to our newsletter.
Advanced analytics: These features help us better understand your behaviour on our website or certain general trends. For example, we can segment user groups, perform comparative analyses of target groups, or track your path on our website.
Predictive modelling: Based on collected data, machine learning can be used to extrapolate missing data that predicts future events and trends. This can help us develop better marketing strategies.
Cross-platform analysis: Data can be collected and analysed from both websites and apps. This allows us to analyse user behaviour across platforms, provided you have consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it is easier for interested people to find on Google. On the other hand, the data helps us to better understand you as a visitor. This means we know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to tailor our advertising and marketing measures more effectively and cost-efficiently. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This allows Google Analytics to recognise you as a new user and assign you a user ID. The next time you visit our site, you will be recognised as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to analyse our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, Google Analytics 4 is the default property. Depending on the property used, data is stored for different lengths of time.

Through identifiers such as cookies, app instance IDs, user IDs or custom event parameters, your interactions are measured across platforms, provided you have given your consent. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, approve it. Exceptions may apply if required by law.

According to Google, IP addresses are not logged or stored in Google Analytics 4. However, Google uses IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data centre or on a server.

Since Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies than previous versions (such as Google Universal Analytics). Nevertheless, there are some specific cookies that are used by GA4. These include, for example:

Name: _ga
Value: 2.1326744211.152122520610-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to distinguish between website visitors.
Expiration date: after 2 years

Name: _gid
Value: 2.1687193234.152122520610-1
Purpose: The cookie is also used to distinguish between website visitors.
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: after 1 minute

Note: This list cannot claim to be exhaustive, as Google constantly changes its choice of cookies. GA4 also aims to improve data protection. The tool therefore offers a number of options for controlling data collection. For example, we can specify the storage period ourselves and also control data collection.

Here is an overview of the most important types of data collected by Google Analytics:

Heat maps: Google creates so-called heat maps. Heat maps show exactly which areas you click on. This gives us information about where you are “travelling” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce occurs when you view only one page on our website and then leave our website.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, shortly before the IP address is deleted, derivations are used for location data.

Technical information: Technical information includes, among other things, your browser type, your Internet service provider or your screen resolution.

Source: Google Analytics. We are also interested in which website or advertisement brought you to our site.

Other data includes contact details, any ratings, media playback (e.g. when you play a video via our site), sharing content via social media or adding it to your favourites. This list is not exhaustive and is only intended to provide a general overview of data storage by Google Analytics.

How long and where is the data stored?

Google has servers all over the world. You can find out exactly where Google’s data centres are located here: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed across various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data centre has appropriate emergency programmes for your data. If, for example, Google’s hardware fails or natural disasters cripple servers, the risk of service interruption at Google remains low.

The retention period for data depends on the properties used. The storage period is always specified separately for each individual property. Google Analytics offers us four options for controlling the storage period:

2 months: this is the shortest storage period.
14 months: By default, data is stored in GA4 for 14 months.
26 months: data can also be stored for 26 months.
Data is only deleted when we delete it manually.

In addition, there is also the option that data will only be deleted if you do not visit our website again within the period we have selected. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a combination of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to obtain information about your data, to update it, to delete it or to restrict its use. You can prevent Google Analytics 4 from using your data by using the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js). You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you wish to disable, delete or manage cookies, you will find the relevant links to the respective instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offering both technically and economically. With the help of Google Analytics, we can detect website errors, identify attacks and improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests) . However, we only use Google Analytics if you have given your consent.

Google also processes your data in the United States, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the United States. For more information, please visit https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Google uses standard contractual clauses (SCCs) (Art. 46(2) and (3) GDPR). Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

If you would like to learn more about data processing, please refer to Google’s privacy policy at https://policies.google.com/privacy?hl=de.

Google Analytics reports on demographic characteristics and interests

We have enabled the advertising reporting features in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender and interests. This allows us to gain a better understanding of our users without being able to assign this data to individual persons. You can find out more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can opt out of the use of your Google Account activity and information by checking the box under “Advertising settings” at https://adssettings.google.com/authenticated.

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimise the website.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. More details can be found below and in the Google Analytics privacy policy.
📅 Storage period: depends on the properties used
⚖️ Legal basis: Art. 6(1)(a) GDPR (consent), Art. 6(1)(f) GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit, we can quickly and easily view statistics from various Google products such as Google Analytics directly in our WordPress dashboard. The tool, or rather the tools integrated into Google Site Kit, also collect personal data from you, among other things. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored, and which other privacy policy texts are relevant to you in this context.

Google Site Kit is a plugin for the WordPress content management system. With this plugin, we can view important website analysis statistics directly in our dashboard. These statistics are collected by other Google products, primarily Google Analytics. In addition to Google Analytics, Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. We want you to feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical analyses help us to get to know you better and tailor our offerings to your wishes and interests. We use various Google tools for these analyses. Site Kit makes our work much easier in this regard, because we can view and analyse the statistics of Google products directly in the dashboard. This means we no longer have to log in separately for each tool. Site Kit thus always provides a good overview of the most important analysis data.

What data is stored by Google Site Kit?

If you have actively agreed to tracking tools in the cookie notice (also known as a script or banner), Google products such as Google Analytics will set cookies and send data about you, such as your user behaviour, to Google, where it will be stored and processed. This includes personal data such as your IP address.

For more detailed information on the individual services, we have included separate sections in this privacy policy. For example, take a look at our privacy policy for Google Analytics. Here, we go into great detail about the data collected. You will learn how long Google Analytics stores, manages and processes data, which cookies may be used and how you can prevent data storage. We also have separate privacy policies with comprehensive information for other Google services such as Google Tag Manager and Google AdSense.

Below, we show you examples of Google Analytics cookies that may be set in your browser if you have agreed to data processing by Google. Please note that these cookies are only a selection:

Name: _ga
Value:2.1326744211.152122520610-2
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to distinguish between website visitors.
Expiration date: after 2 years

Name: _gid
Value: 2.1687193234.152122520610-7
Purpose: This cookie is also used to distinguish between website visitors.
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: This cookie is used to reduce the request rate.
Expiration date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are distributed worldwide. Most servers are located in the United States, so it is quite possible that your data will also be stored there. At https://www.google.com/about/datacenters/locations/?hl=de, you can see exactly where the company has servers.

Data collected by Google Analytics is stored for a standard period of 26 months. After this period, your user data will be deleted. The storage period applies to all data linked to cookies, user recognition and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to obtain information about your data, to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time.

If you wish to disable, delete or manage cookies, you will find the relevant links to the respective instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Site Kit requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offering both technically and economically. With the help of Google Site Kit, we can detect website errors, identify attacks and improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests) . However, we only use Google Site Kit if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

To learn more about data processing by Google, we recommend that you read Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

Cookie Consent Management Platform Summary
👥 Data subjects: Website visitors
🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools
📓 Data processed: Data for managing cookie settings, such as IP address, time of consent, type of consent, individual consents. More details can be found in the tool used.
📅 Storage period: Depends on the tool used; you should expect periods of several years.
⚖️ Legal basis: Art. 6(1)(a) GDPR (consent), Art. 6(1)(f) GDPR (legitimate interests)

What is a cookie consent management platform?

We use consent management platform (CMP) software on our website, which makes it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides you with the cookie consent required under data protection law, and helps us and you keep track of all cookies. Most cookie consent management tools identify and categorise all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you want to allow or disallow. The following graphic illustrates the relationship between the browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as best we can about all tools and cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?

Our cookie management tool allows you to manage each individual cookie yourself and gives you complete control over the storage and processing of your data. Your consent is stored so that we do not have to ask you for it every time you visit our website and so that we can prove your consent if required by law. This is stored either in an opt-in cookie or on a server. The storage period for your cookie consent varies depending on the provider of the cookie management tool. In most cases, this data (such as pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is absolutely necessary to provide our services and products. Data stored in cookies is stored for varying lengths of time. Some cookies are deleted as soon as you leave the website, while others may remain stored in your browser for several years. The exact duration of data processing depends on the tool used, but in most cases you should expect a storage period of several years. The respective privacy policies of the individual providers usually provide detailed information about the duration of data processing.

Right of objection

You also have the right and option to revoke your consent to the use of cookies at any time. You can do this either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Information on special cookie management tools, if available, can be found in the following sections.

Legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are permitted to use cookies with your consent (Article 6(1)(a) GDPR), this consent also constitutes the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website in an efficient and legally compliant manner, which constitutes a legitimate interest (Article 6(1)(f) GDPR).

Cookiebot Datenschutzerklärung

Cookiebot Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Obtaining consent for certain cookies and thus the use of certain tools
📓 Processed data: Data for managing cookie settings, such as IP address, time of consent, type of consent, individual consents. More details can be found in the respective tool used.
📅 Storage period: the data is deleted after one year
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Cookiebot?

We use features from the provider Cookiebot on our website. Cookiebot is operated by Cybot A/S, Havnegade 39, 1058 Copenhagen, DK. Among other things, Cookiebot enables us to provide you with a comprehensive cookie notice (also known as a cookie banner or cookie notice). By using this feature, your data may be sent to, stored and processed by Cookiebot or Cybot. In this privacy policy, we inform you why we use Cookiebot, what data is transferred and how you can prevent this data transfer.

Cookiebot is a software product from the company Cybot. The software automatically creates a GDPR-compliant cookie notice for visitors to our website. In addition, the technology behind Cookiebot scans, monitors and evaluates all cookies and tracking measures on our website.

Why do we use Cookiebot on our website?

We take data protection very seriously. We want to show you exactly what happens on our website and which of your data is stored. Cookiebot helps us to maintain a clear overview of all our cookies (first-party and third-party cookies). This enables us to provide you with accurate and transparent information about the use of cookies on our website. You will always receive an up-to-date cookie notice that complies with data protection regulations, and you can decide for yourself which cookies you want to allow and which you don’t.

What data does Cookiebot store?

If you allow cookies, the following data will be transferred to Cybot, stored and processed.

IP address (in anonymised form, the last 3 digits are set to 0)
Date and time of your consent
our website URL
technical browser data
encrypted, anonymous key
the cookies you have accepted (as proof of consent)

The following cookies are set by Cookiebot if you have agreed to the use of cookies:

Name: CookieConsent
Value: {stamp:’P7to4eNgIHvJvDerjKneBsmJQd9122520610-2
Purpose: This cookie stores your consent status. This allows our website to read and follow the current status during future visits.
Expiration date: after one year

Name: CookieConsentBulkTicket
Value: kDSPWpA%2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw%3d%3122520610-6
Purpose: This cookie is set when you allow all cookies and thus activate a “collective consent”. The cookie then stores its own random and unique ID.
Expiration date: after one year

Note: Please note that this is an illustrative list and we cannot claim to be exhaustive. You can see which other cookies may be used in the cookie statement at https://www.cookiebot.com/de/cookie-declaration/.

According to Cybot’s privacy policy, the company does not sell personal data. However, Cybot does share data with trusted third parties or subcontractors who help the company achieve its business objectives. Data is also shared when required by law.

How long and where is the data stored?

All collected data is transferred, stored and forwarded exclusively within the European Union. The data is stored in an Azure data centre (cloud provider is Microsoft). You can find out more about all “Azure regions” at https://azure.microsoft.com/de-de/explore/global-infrastructure/geographies/. All user data is deleted by Cookiebot 12 months after registration (cookie consent) or immediately after termination of the Cookiebot service.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice. Your browser offers another option for preventing data processing or managing it according to your preferences. Cookie management works slightly differently depending on the browser. Under the “Cookies” section, you will find the corresponding links to the respective instructions for the most popular browsers.

Legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are permitted to use cookies with your consent (Article 6(1)(a) GDPR), this consent also constitutes the legal basis for the use of cookies and the processing of your data. The Cookiebot is used to manage consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website in an efficient and legally compliant manner, which constitutes a legitimate interest (Article 6(1)(f) GDPR).

If you would like to learn more about the privacy policy of Cookiebot and its parent company Cybot, we recommend that you read the privacy policy at https://www.cookiebot.com/de/privacy-policy/.

Explanation of terms used

We always strive to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical expressions (such as cookies, IP address). However, we do not want to use them without explanation. Below you will find an alphabetical list of important terms used that we may not have covered sufficiently in the previous privacy policy. If these terms are taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations where necessary.

Processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to the controllers, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. Processors can therefore be service providers such as tax advisors, but also hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

Consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

“Consent” of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;

Explanation: On websites, such consent is usually given via a cookie consent tool. You are probably familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree to or consent to data processing. In most cases, you can also make individual settings and thus decide for yourself which data processing you allow and which you do not. If you do not give your consent, no personal data about you may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.

Personal data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Explanation: Personal data is any data that can be used to identify you as an individual. This usually includes data such as:

Name
Adress
Mail Adress
Postal address
Telephone number
Date of birth
Identification numbers such as social security number, tax identification number, identity card number or matriculation number
Bank details such as account numbers, credit information, account balances, and much more.

According to the European Court of Justice (ECJ), your IP address is also considered personal data. IT experts can use your IP address to determine at least the approximate location of your device and, subsequently, identify you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data that are particularly sensitive. These include:

racial and ethnic origin
political opinions
religious or ideological beliefs
trade union membership
genetic data, such as data obtained from blood or saliva samples
biometric data (i.e. information about psychological, physical or behavioural characteristics that can identify a person).
health information
Data on sexual orientation or sex life

Profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

“Profiling” means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

Explanation: Profiling involves gathering various pieces of information about a person in order to learn more about them. In the web sector, profiling is often used for advertising purposes or for credit checks. Web and advertising analysis programmes, for example, collect data about your behaviour and interests on a website. This results in a specific user profile that can be used to target advertising to a specific audience.

Responsible person

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for its nomination may be provided for by Union law or the law of the Member States;

Explanation: In our case, we are responsible for processing your personal data and are therefore the “controller”. If we pass on collected data to other service providers for processing, they are “processors”. For this purpose, a “data processing agreement (DPA)” must be signed.

Processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

“Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution or otherwise making available, alignment or combination, restriction, erasure or destruction;

Note: When we refer to processing in our privacy policy, we mean any type of data processing. As mentioned above in the original GDPR statement, this includes not only the collection but also the storage and processing of data.

Closing remarks

Congratulations! If you are reading this, you have really “waded through” our entire privacy policy, or at least scrolled down to this point. As you can see from the length of our privacy policy, we take the protection of your personal data very seriously.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. However, we do not just want to tell you what data is processed, but also explain the reasons for using various software programmes. Privacy policies usually sound very technical and legal. However, as most of you are not web developers or lawyers, we wanted to take a different approach in terms of language and explain the facts in simple and clear language. Of course, this is not always possible due to the nature of the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible authority. We wish you a pleasant time and hope to welcome you back to our website soon.

All texts are protected by copyright.

Source: Created with the data protection generator from AdSimple

Privacy policy

Introduction and overview

Scope of application

Legal bases

Contact details of the controller

Storage period

Rights under the General Data Protection Regulation

Austrian Data Protection Authority

Data transfer to third countries

Data processing security

TLS encryption with https

Kommunikation

Affected persons

Phone

Mail

Online forms

Legal bases

Order processing agreement (AVV)

Who are processors?

Contents of a data processing agreement

Cookies

What are cookies?

What types of cookies are there?

Purpose of processing via cookies

What data is processed?

Storage duration of cookies

Right to object – how can I delete cookies?

Legal basis

Web hosting introduction

What is web hosting?

What types of cookies are there?

Purpose of processing via cookies

What data is processed?

Storage duration of cookies

Right to object – how can I delete cookies?

Legal basis

Web hosting introduction

What is web hosting?

Why do we process personal data?

What data is processed?

How long is data stored?

Legal basis

World4You Privacy Policy

What is World4You?

Why do we use World4You?

Web Analytics Introduction

What is web analytics?

Why do we use web analytics?

What data is processed?

Duration of data processing

Right of objection

Legal basis

Facebook Conversions API Privacy Policy

Google Analytics Privacy Policy

What is Google Analytics?

Why do we use Google Analytics on our website?

What data is stored by Google Analytics?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Google Analytics reports on demographic characteristics and interests

Google Site Kit Privacy Policy

What is Google Site Kit?

Why do we use Google Site Kit on our website?

What data is stored by Google Site Kit?

How long and where is the data stored?

How can I delete my data or prevent data storage?

Legal basis

Cookie Consent Management Platform Introduction

What is a cookie consent management platform?

Why do we use a cookie management tool?

What data is processed?

Duration of data processing

Right of objection

Legal basis

Cookiebot Datenschutzerklärung

What is Cookiebot?

Why do we use Cookiebot on our website?

What data does Cookiebot store?

How long and where is the data stored?